Strategy is unquestionably the most important function in any organization. The strategy tools you choose, and how you use them, are key to your success. So every executive needs a carefully thought-through strategy toolkit. Every company should have a clear point of view about applying those tools—and a consistent and disciplined way of doing it.

But this is too often not the way things are. These critical matters are too often left to a whim or to chance. Managers bounce from one tool to another. And instead of mastering one approach, top teams allow themselves to be constantly distracted by the next “silver bullet.”


Strategy tools are not all equally useful. If you don’t know what you need, and why, chances are you’ll fall for some notion—a theory, a model, a process—that won’t help you the way you expect. You’ll spend fortunes on the latest fads, and wonder why they didn’t do what was promised. And as you chop and change, you’ll confuse yourself and paralyze your organization.

You’ll kill your chances of winning. 

The good news is that we do know what’s necessary, and what works. I’ll guide you through the maze—and introduce you to the tools and way of working that will enable you to get the results you seek.

Tony Manning has the ability to assist managers of companies ask and answer tough questions about their business; to confront issues facing them; and in a frank and realistic way, to develop a positive forward-looking attitude towards achieving growth—Chairman


A lot of “thought leadership” in business is in fact thought followership. There’s a lot of noise, but little that’s actually new or necessary.

When you boil down a century or so of management thought and practice, the worthwhile stuff fills a thimble. It applies across countries, companies, and industries. So it’s vital to know what really matters, to focus on the few ideas that will make the biggest difference…and to excel in using them.

I understand what tools are available. I also know what’s necessary in various circumstances—and what works. My strategy approach is simple, sound and practical. So I take you straight there, and never bog you down with popular but maybe useless concepts, frivolous activities, or consultant-speak.

We have all benefited enormously from your incisive and innovative thinking—Executive Chairman

A great session. Strategy simplifiedSenior executive at business school

You make refreshing sense of complexity. Your valuable, practical advice is making a real impact in our businessChief Executive 

Over the years, I’ve developed many unique and useful models, frameworks, and questionnaires. They’re all based on solid research and proven principles, and have been extensively field-tested. I’ve also developed ways of thinking about management that will help you and your team craft and conduct your strategic conversation to get the results you want.

In my two most recent books, I’ve shown how little progress has been made in management “thought leadership” over the past 100 years, and I’ve identified 8 critical strategy practices that have stood the test of time, and that apply to all companies everywhere.

Tony Manning book cover 2015 IMG_0602

Contact me today to start a new strategic conversation

Phone +27 82 800 5862

[email protected]