Strategy frames and integrates everything organizations do—and the way they do it. So while I specialize in strategy, I’ve written 13 books (15, if you count two that were complete rewrites) on a range of management topics. I also edited another, Trends Transforming South Africa

My research and writing has always focused on the principles and practices that all managers everywhere must apply to get the results they want, and to make their companies winners. Focus on these, and youll radically simplify your strategic conversationand unclutter your organisational agenda. 

What’s Wrong With Management And How To Get It Right was published in August 2015 by Penguin Random House. Here’s the publisher’s sales message:

The role and responsibilities of business today are different than they were in the past. They, more than any other social institution, will determine our future. Yet companies worldwide continue to under-perform.

In his latest book, top strategy consultant Tony Manning brings managers the insights and advice they need for the coming decades of turbulence and hypercompetition.

Drawing lessons from 100 years of management history, he highlights the failure of the management advice industry to produce new ideas, identifies eight critical strategy practices that have stood the test of time, and explains how to apply them

Based on extensive research and practical experience, this fascinating and practical advice is a must read for anyone interested in improving business results (read more here).

Tony Manning book cover 2015 IMG_0602


My latest book, The Critical Core (Penguin Random House, April 2017) focuses on the principles and practices that every company needs. It’s a quick read, that will give you lasting benefits. A copy should be on all your managers’ desks.

The Critical Core encompasses virtually everything you must do to compete. It has always been key to business performance, and always will be. It applies to every company in every industry and every part of the world. It underpins almost every “new” idea about management. This is what managers must do.


By Chris Gibbons, Editor, August 2017

With more than 30 years as one of South Africa’s leading business consultants, Tony Manning knows a thing or two about strategy. Amongst his key insights is the fact that there has been little truly new in management thinking or practice over the past 60 years, and that despite bookshop shelves groaning with texts that purport to tell you otherwise, there is no such thing as a quick fix or a silver bullet.

Instead, Manning, who is also a member of GIBS faculty, has brought his considerable experience to bear and sought answers to a series of fundamental questions which include: “Why do some companies, facing similar challenges to others, stand out from the crowd and consistently get superior results to others?” and “Why, with so  much information  and advice so easily, widely, and quickly available, is corporate performance so different from company to company, and so erratic within them?”

Pondering these brings him to one central question: “Are there must-do practices that make companies competitive, and if so, what are they?”

His conclusion, after extensive review of his own experience along with a mass of external evidence, is that there is “a small set of practices that show up repeatedly, meet a set of rigorous criteria, and are necessary in all companies, in all industries, across the world.” He calls these practices “the critical core” and they first made an appearance in his 2015 book, What’s Wrong With Management And How To Get It Right.

The Critical Core follows, after requests from his readers for a shorter version of the book, with “the ‘how-to’ material to be more accessible.” Shorter it is indeed, but nothing it contains leads me to change my opinion as I gave it when I reviewed What’s Wrong With Management for an earlier edition of Acumen.: “Apply Manning’s eight practices to your business with rigour, and you will have to think as hard as you have ever thought about anything.” (Acumen 14, Q4, 2015, P.82) Take Manning’s lessons to heart – all of them, because none of them stands in isolation – and I would be greatly surprised if you didn’t find yourself playing in a very different league.



Although I’ve covered various topics in my books, the focus always has been strategy. Unfortunately, most of my books are now out of print, though some are still available online.

My “little red strategy book,” Making Sense of Strategy, which was published in South Africa, the United States, and the Netherlands, sold phenomenally and is available as a Kindle download from or as an e-book from

Tony Manning’s Management Toolkit and Competing Through Value Management are available the same way.

(A copy of Discovering The Essence of Leadership was recently available from an Amazon reseller for $180!)

Race To Learb cover Radical Strategy1 cover Radical Strategy2 cover Strategie cover
The New Age Strategist cover-1 MSOS cover Management Toolkit cover Leadership cover
Business Strateghy in New SA cover World Class2 cover Trends cover-1 Communicating For Change cover
Value Management cover Communicating For Change2 cover Delivering the dream cover